Winnetka Covenant Church Website - Goals and PlanningGoals |
|
Primary Audiences
Church Body
- Members
- Regular attenders
Church seekers
- New to area
- Looking for new church in area
- Visitors to the area
Un-churched
- Un-saved
- Former church goers who have stopped going for some reason (either from Winnetka Covenant or elsewhere)
Secondary Audiences
Denominational seekers
[Based on the needs here, we would need to evaluate the current denomination resources to feel if they met the needs we list here. If they do, we will primarily point to denominational resources, but if we feel they don't meet the needs of this audience, we will expand this to meet that need.]
- Seeking denominational information
- Those leaving a denomination over doctrinal (or other) reasons
- Those looking for a denomination that fits their beliefs
Youth
[The church youth group has it's own website, which allows them to have more "fun" or "cool" web design effects that would hinder a "normal" church website. How to tie the two together and interweave things still needs to be looked at in the process as well, but we feel they can best address this.]
- Youth active in the church
- Youth outside the church
Audience #1 - Church Body
Information
- Church events/calendar
- Program descriptions
- Committees - description, schedule, members, how to contact
- Missions - information, oportunities
- News, announcements, prayer requests
- Church mission statements
- Church leaders w/contact information & bios(?)
Resources
- Audio of Services/sermons
- Video of Services (live?)
- Audio of congregational meetings
- Network
- Bulletins
- Committee minutes
- Member Directory
- Pictures
- Links to Covenant resources
- Camps - Point, Harbor
- Denomination
- Conference
- North Park
- Covenant Bookstore
- Covenant Trust Company
- Covenant Retirement Communities
- Swedish Covenant
- "Art Area" - book & movie reviews, etc.
- Bible study resources
- Member submitted pictures and video
Tools
- Email members via online form
- Personal email "address books" for forms
- Sign ups - Wed night, nominations, volunteers (ushers, cofee time, etc)
- Church "classifieds"
- Mailing lists
- Forums
- "Ask the Pastor"
Other Ideas
- Current/changes frequently
- Central point of church communications
- Provide email accounts or aliases?
- Church address on every page (link to map)
- Date on every page (link to calendar)
- Secure area for members and regular attenders
- CSS layout
- No "best viewed at" footer
- Must meet any expectations of those who choose our church based on the website
Audience #2 - Church Seekers
Information
- Who we are
- What do we believe
- Church history
- Church events and descriptions
- Church Mission & Vision
- Sunday School Info (times, room numbers, ages, teachers, topic/program)
- General WCC info - size, type of service (traditional, contemporary), dress code (see email from Kathleen Jenkins)
Resources
- Map/Directions
- On-line brochure
- Web-safe Network (newsletter)
Tools
- Mapquest Linkfree
- Request more information about the church - contact me
Other Ideas
- Visual/Lots of pictures
- Welcoming
- Request personal greeters/guides?
Audience #3 - Un-Churched
Information
- What is a church
- How to be saved
- Who is God/Jesus
- What does God/Jesus have to do with my life?
- Articulation of the Gospel
- Invitations points into the life of the Church
Resources
- Glossary of "church" terms
- Helpful links
- Church "practices" - sacraments, confession, fasting, etc
Tools
- Contact me form
Other Ideas
- No church "jargon"
- Link to ECC site (as suggested by Kathleen Jenkins)
Audience #4 - Denominational Seekers
Information
- Denominational Description
- Denominational Beliefs/Doctrine
- Denominational History
Resources
- Links to Denominational Resources
Tools
- Find a Covenant Church near you